For those of you unfamiliar with Key Food supermarkets, they're a small chain that serves the 5 boroughs of NYC, as well as points north in New York and Connecticut. For quite some time they've carried a handful of gf products, like Mary's Gone Crackers, Nature's Path cereals and snack bars, and a few Annie's products.
But LO AND BEHOLD, I was on a quick grocery run a couple of weeks ago when I spotted a brand new gluten free SECTION! Where the Jellos and instant pudding mixes once stood was now an entire section exclusively devoted to gluten free products - a variety of pastas, great selection of crackers, cookies, flours, gf oats, boxed mixes, cereal, and more. And best of all, the shelves were flagged with large yellow tags reading "GLUTEN FREE", also scattered around the store to indicate other expressly gluten free products.
So what did I do? After picking up a celebratory box of Mary's Gone Crackers, I emailed Ben Mandel, the store manager, to give a giant thumbs-up for the initiative. Mr. Mandel emailed back, not only thank me for the feedback, but also to invite my suggestions of other gluten free products I'd like to see in the store. WHAT! If you live near a Key Food, I'd highly recommend swinging by to see if they too have started a similar initiative - if they haven't, consider contacting them to suggest it, and if they have, be sure to send your support! Progress, my friends!